Customers today buy differently than they did a few years ago – and it’s all about expectations. You are getting Googled before you walk in the door. Meanwhile, your competition is knocking at the door, saying, “We can do it better we can do it faster we can do it cheaper.”
Listening is the NUMBER ONE skill of leaders and sales professionals. It exists at the HEART of all reltionships. Instead of trying to figure out what it is that you need to say this week, try to listen for what you need to learn this week!
Be careful that you understand what this quote means. It may NOT be what you think. Customers do business with you based upon their own reasons. If you don’t know what those are (let’s call them motivations) you will have a hard time connecting your perceived value for your products/services back to them.