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Networking? Look sharp and be sharp

What kind of first impression do you want to make going into a networking event?

Everybody is there for the same reason, for business. How will you be one of the 10 percent who gets business out of every event?

Here’s how: Look sharp, be sharp. People decide 10 things about you within the first 10 seconds of meeting you.

“Why should I potentially do business with you?” Every prospect asks that question.

You need to define what impression you want your customers, your prospects to have of you. What word would you use to define how you want them to describe you?

How about:

  • Professional
  • Outgoing
  • Enthusiastic
  • Passionate
  • Knowledgeable
  • Curious
  • Interesting
  • Interested
  • Focused
  • Helpful

Once you define the impression you want to have, you can start to design it.

How do you design an impression? I’m talking small stuff. How you act, dress, walk and talk. The questions you ask, how you respond, the small talk between the important talk —  all of that creates an incredible impression.

You need to look sharper than anybody in the room. When you’ve got an opportunity to do business with somebody who is worth thousands of dollars, tens of thousands of dollars, hundreds of thousands of dollars, you better look like you are worthy of accepting that kind of responsibility.

Think about the way you are groomed, and how many cocktails you choose to have. Because you will be judged.

Look sharp, be sharp. Networking is all about first impressions. Make the right ones and your network will grow.

Photo by bjohnson va Creative Commons 2.0